Business: environmental conservation nonprofit
Keywords: conservation, sustainability, advocacy
Main font: Playfair Display
Body font: Raleway
Font justification: Playfair Display is a serif font that evokes a sense of tradition and history, reflecting the nonprofit's commitment to conservation and sustainability. Raleway, as the body font, provides excellent readability and a modern look, ensuring that information is presented clearly and concisely.
Primary color: #02574A
Secondary color: #D0E0E3
Accent color: #828282
Palette justification: The primary color, a deep green, represents the natural world and the nonprofit's dedication to protecting it. The secondary color, a light blue, symbolizes hope and optimism, while the accent color, a neutral gray, provides balance and versatility. This palette reflects the nonprofit's mission and values.
Brand tagline: Preserving the planet for future generations
Picture: https://www.pexels.com/photo/river-running-through-green-forest-12005127/