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This indeed feels magical. Shopify has just launched Shopify Magic with AI-generated product descriptions. A customer types input keywords or features, and the tool "autowrites" a tone-specific description for that product.Interesting to see refinement options appearing in AI interfaces. We don't just generate texts any more, but can refine it based on tone and voice of the brand. It would be lovely to have a knob to adjust the level of playfulness though, and perhaps adjust the wording to be easier to understand for very technical terms.
FOR IMMEDIATE RELEASEShopify Launches Shopify Magic with AI-Generated Product DescriptionsSherbrooke, Quebec – Shopify Inc. is proud to announce the launch of Shopify Magic, an innovative product descriptions tool powered by artificial intelligence. This tool introduces a revolutionary new way for merchants to create engaging descriptions for their store’s products, with minimal effort.Shopify Magic enables customers to quickly create product descriptions with a few simple keystrokes. Customers can enter descriptive words or phrases, and the tool will then "autowrite" a description tailored to the individual product. The descriptions written by Shopify Magic are unique to the voice and tone of each merchant’s brand.“We are excited to launch this groundbreaking new tool,” said Tobi Lutke, CEO at Shopify. “With Shopify Magic, we are providing merchants with an easy way to expand their customer base by providing a unique description for each of their store’s products.”In addition, Shopify Magic also allows customers to refine their descriptions to include certain features and adjust for tone. Merchants have the ability to adjust their descriptions to be simpler and easier to understand, making them appropriate for use in technical contexts. “We really wanted to create a tool that catered to the individual needs and voice of each merchant,” said Lutke. “We are proud to have created a tool that will help merchants express their brand in a unique and creative way.”Shopify Magic is now available in the Shopify App Store, and customers can give it a try by signing up and getting started today.###About ShopifyShopify Inc. is a Canadian multinational e-commerce company that provides reliable, secure, and scalable services for small to large businesses. By providing merchants with an array of features, such as transparent pricing, the ability to create and manage unlimited products, and personalized customer support, Shopify helps businesses develop an online presence and flourish in the competitive digital marketplace. For more information on Shopify, please visit www.shopify.com.
