Outline

A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site.

These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky. They can be located right next to or underneath product titles and product images. They can be scannable selling points or have strong readability.

Creating compelling product descriptions for your ecommerce store requires more than just good copywriting. There are a variety of styles and techniques that you can use to ensure your product descriptions are engaging and effective.