We start seeing a fashion show, with beautiful people in fashionable costumes. As we fade to white and the Fashion logo appears, our narrator says: This is how Jep Gambardella showed us that style without sincerity is still important. Fade out with music.
We see Novalima's music playing over a series of people dressed in contemporary fashion. The camera zooms out and we notice they are all wearing the same label, Fashion. Voice-over: This summer wear your own style with Fashion. A logo appears as screen fades to white.
We open with a party scene in the 50s. People start swaying to the exotic sound of Martin Denny's music, and we see couples wearing their vintage-inspired clothing from Fashion. Our narrator kicks in: Fashion design: let its be wildly inspired by wild sounds. As our camera continues exploring the colors and designs across this beautiful crowd, the Fashion logo appears./
As our protagonist pulls out a variety of clothes from her closet, we hear a voice-over saying The everyday wardrobe is just not enough for you. We see our protagonists face as she looks at herself in the mirror and then a close up of her feet walking away.Voice over: Fashion gives you freedom to express yourself with its unique design. Fashion logo appears on screen.
We see a person wearing the latest Fashion clothing. Voiceover said: Life's not about what you wear, but how you wear it. As we follow them throughout their day, we hear snippets of Horse ebooks' fragmented phrases echoing in the background. The silhouette passes through multiple different environments and outfits, while transitioning between scenes with chroma key effects suggesting infinite permutations of its fashion sense. At the end of our journey together, a stylized version of the brand logo appears on screen to make us wonder - What will be your next style move?
We open with some young people having fun. Voice-over says: Let others judge you for your clothes, not for the way you look. We cut to an old man sitting at a desk and appearing a bit nerdy. He then stands up revealing an amazing outfit, confidently walking towards his friends outside who laugh in surprise. As he takes center stage we see the Fashion logo and voice-over says Fashion - wear it, be proud of it
We start with a panoramic scene of Tokyo, and fades into an epic martial arts fight between two ninjas, who are wearing Fashion clothes. As the fighters pause for a moment, we hear our narrator saying For those ones who know how to be special. The camera pans out, revealing that they're standing on top of one of the tallest skyscrapers in town. The logo appears as the sun rises above them. Fade to white.
We see a montage of iconic moments over history where fashion was the star. From Rosie The Riveter in overalls, to elegant women during the post-War era and modern expressions on urban settings.We understand that clothes not only reflect our personality, but also empower us to show who we are - or want to be. A Fashion logo appears as Christina Aguilera’s Candyman plays softly.Fashion: Elevate your style.
We see a girl modeling a dress, moving her body and arms in the rhythm of music. Meanwhile we have an overlay with lines and curves drawn on top of the model as if by magic. Voiceover: The rules sometimes get repeated until they become something special. CSS is how fashion gets designed. As the logo appears adjacent to the fabric patterns, our narrator says “Fashion brings you endless possibilities for self expression”The screen goes black and shows this comeback line: Let creativity be your style.
We start with a voice-over: Life is unpredictable. At Fashion, we embrace the uncertainty. As the narrator talks, we see glimpses of people in fashionable clothes, challenging norms and exploring possibilities. The camera zooms out to reveal they are all standing together on one side of a street as pedestrians pass by on their way home. A quick turn shows them from the opposite direction; suddenly snowflakes fall from above. And then fades away revealing a white banner bearing the Fashion logo and slogan “Live Boldly” fading into view as it falls down slowly behind white fabric blowing slightly with music softly playing in the background.
